The peepul or the Bo, both are Fig Trees. Fig Trees have enchanted, attracted, and helped civilizations thrive, from the ancient to the modern. People have written stories, sung its lore, and told folktales about the divine symbology, the ecological significance, and the natural healing and nutritional powers of a fig tree.

It is this symbol of wisdom, insight, creativity, longevity, and natural collaboration that we hope to use as our inspiration and hence, That Fig Tree. While we don’t expect our ideas to be as life changing as Plato, Aristotle or the Buddha, we do hope that some of our simple wisdom and friendliness rubs off on the brands and people we work with.

And some day, we dream of getting an office in a nice garden with a fig tree, so we can bathe in its enlightening shade.

Our values stem from (no pun intended here) the desire to keep things less corporate, simpler, and more fun.

We provide an environment that enables creativity, ideas, and expressions, bereft of hierarchy, matrix structures, 4-point evaluations, 9 matrix grids, and the likes.

We spend a lot of time and energy in getting the right talent and invest our faith in them.

Learn, Mentor, Collaborate, Grow professionally, and personally is what we aim for and we provide our people with avenues & opportunities to achieve this. The idea is to keep things simple, focus on client delight, and have fun in the process, the last one being pretty important at that.

We encourage people to keep their work flexible, follow a hybrid working model, and take the necessary time off. We were the first agency in Singapore to start 4.5 days work-week, an experiment now running into its 3rd successful year with happy us and happier clients .