The quest for consumer wisdom driven by curiosity, creativity, and a sense of wonder.
We have loved the challenges given to us, learnt from them, and are happy to have gained their trust.
Consumer Experience Insight Manager,
Electrolux APAC MEA
Head Of Customer Experience,
Singlife with Aviva
Global Insights & Business Intelligence Leader, Galderma
We started more than five years ago as SixthFactor Singapore, and we have grown to a small team now spread across Singapore, Japan and India, doing enriching and impactful work for our clients. Our rebranding to That Fig Tree, is a showcase of our commitment towards being rather bold, assertive, and creatively uncommon to our vision of Consumer Research That Inspires.
That Fig Tree brand identity stands for the Curiosity, Creativity, and a Sense-of- wonder. We want to be known as the custodians of consumer research that helps marketers tread and explore new opportunities, ignite path-breaking and sustainable ideas, and be an insightful guide when changing directions.