How can we help ignite a country’s youth to participate with the urban development through tech engagement?
How do we best bridge the gap between the reality and the virtual - what pain-points, need-gaps, limitations, challenges and issues do they solve as users shift from Web 2.0 to Web 3.0 – providing power to users? We employed the ‘payoff-loop’ framework where any successful proposition needs to cater to the three payoff zones - Identity, Exchanges, and Rewards
What was new/different
The new passions don’t have an engagement trajectory so a deep-dive sessions are worthless so we decided to go Hybrid: Gaming diaries, Purpose blogs, Identity essays with play-along and ideation sessions.
Why was it actionable
Gaming world has no prototype, there can’t be a model to define it, it will be too prescriptive and constrained - hence we defined a framework, a bottom-up principals of ‘pay-off based product set-ups’.
Helped to shape the future versions and developments of the tech on the platform for enhanced engagement.
“The insights were way ahead of its timeless the research help defined a concept difficult to philosophize, it helps both the design and the positioning”