Reflections

The Truth About Facial Coding: What You Need to Know for Marketing Research

Closing the gap between intention and behavior: Insights from the Theory of Planned Behavior

Why our emotions aren't what we think they are

Why did I not buy that French wine? Marketing Stories in Behavioural Economics

On writing better concepts

Exploring the Science of Habits: A Fundamental Perspective on Habit Formation and Change

Beyond the Semantic: Leveraging Episodic and Implicit Memory to Boost Your Brand

From Gist to Detail: How to Connect with Consumers in a Sea of Visual Information

Sensory Marketing 2.0: Unlocking the Power of the Brain's Predictive Coding Framework

Simplifying the Complex: Capacity Limits of Short-term Memory and Its Implications for Consumer Decision-Making

Wanting vs. Liking: How the Brain's Reward System Impacts Marketing Strategies