How do we help develop a habit, bring about a behavior change?

Our framework

Observe online and offline, Listen to human stories, Probe for challenges and coping methods in qualitative along with a granular understanding of behaviour.

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What was new/ different

Focus on observations, listening to stories, asking behaviour rather and then interpreting the why rather than asking them directly. Comparing different groups to reveal main differences of change.

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Why was it actionable

• Identification of the habit loop, the moments when habit breaks down and the possible nudge ideas that could be developed.
• Communication cues which could better impact understanding and trigger purchase and repeat instead of hard rational messaging.

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Impact

Immediate implementation to the communication resulting in a change in communication direction e.g. having a male in a supplement for females.

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