Consumer research that inspires.

"Working with the team has been a great experience not just because of the strong fundamentals & rigor followed in research execution but more because of the breakthrough insights & actionable ideas brought to life passionately by the team. The will to speak their mind and challenge biases backed by strong evidence comes forward in nearly all engaging discussions and to me that’s unparalleled yet absolutely needed to elevate the role of consumer researches in making impactful decisions. So if you are looking for a team of passionate insight professionals then this is the team to go for."

“ That Fig Tree has been Reckitt’s strategic consumer insights partner for the past 3 years and has supported Reckitt’s growth by delivering top quality consumer insights and advisory work in the space of innovation qualification, portfolio prioritization, pricing strategy, digital marketing evaluation and GTM assessment. The team brings an interesting mix of fundamentals of consumer behavior, compounded by behavioral economics principles to uncover real consumer needs and insights, which have step-changed our understanding of consumers and helped in uncovering new pockets of growth in highly competitive markets. Great mix of strong team, unique consumer discovery models and great storytelling.”

“That Fig Tree (erstwhile Sixth Factor Singapore) has been my trusted insights partner for the last 5 years now. While they are my go-to agency for all Quantitative and Qualitative research, their collaborative approach and clear understanding of my business challenges is what makes them stand out. Their focus is beyond methodologies and that’s what makes a difference in today’s world.”

“I wanted to take a moment to express my appreciation to you and the team for all the work you guys have done. Your team's dedication, expertise, and attention to details are truly exceptional, me and my internal stakeholders are thrilled with the outcome you guys provide. Your agency's professionalism, responsiveness, and collaborative approach makes the entire process seamless. Thank you for your outstanding work, and I look forward to working with you in our future projects.”

“That Fig Tree can bring out the human insight with any challenge we send their way. They are not only experts at their craft, but more importantly, are collaborative thought partners who are always excited to help us think through our most open-ended strategic challenges and initiatives. They consistently bring out the insights that help us make decisions and innovate.”

“The quality of deliverable by That Fig Tree team is different. There is always a thought framework to understand the problem and solution, and hence the recommendation is something we can right away take forward for internal discussion. Thorough, Insightful, and actionable.”

“There are times when you really need deep human understanding expertise, to explore uncharted spaces, or to look at challenges with fresh eyes. For those times the team at That Fig Tree have proven to be unequaled thought partners. I really appreciated the way that we iterated together with the team to arrive at some very profound, relevant principles that our organization adopted to drive better customer and business outcomes.”